Ammonium Lauryl Ether Sulfate 70% (ALES-70%) is an anionic surfactant with excellent detergency and foaming performance. Owing to its high active matter content, it is widely used in concentrated formulations requiring strong surface activity. Compared to SLES (Sodium Lauryl Ether Sulfate), ALES offers greater mildness and is preferred in skin and hair care formulations designed to reduce irritation potential.